Dissertation proposal service on customer satisfaction
2 Areas of Setting Strategies 5 3. The results depicted that there was significant positive relationship in between service quality and customer satisfaction. Adopting customer-centric strategies, building strong relations with customers, and implementing quality service standards might increase customer satisfaction, retention, and profitability. In the event that customers are satisfied with products or brands, they most likely be-come loyal customers and keep spreading good word of the hotel. The theoretical framework applied to this study was the servant leadership theory this study developed a research model and formulated 3 main hypotheses, linking 5 sets of physical service quality variables (i. For this purpose Pearson correlation of coefficient was chosen A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty Jiana Daikh Johnson & Wales University College of Management, Graduate Studies RSCH 5500, Business Information & Decision-Making 33486 Martin W. Finally, we suggest a future research on the impact of culture on service quality in government organizations. Banks must convey quality service to ensure success and survival in today’s competitive banking. 1 Service Quality and Customer Satisfaction 5 3. , reliability, responsiveness, empathy, tangibles and assurance), virtual service quality variables (i. “Furthermore, service quality and customer satisfaction were found to be related to customer loyalty through repurchase intentions” (Levesque & Mc. , information quality, ease of use and security) and multi-channel integrated service quality to one dependent …. Keeping the trust of a customer is not. 5 % of variance in customer loyalty and also customer. Customer service either as tangible or intangible value is design to increase activities related to products or services directly or indirectly to meet customers' expectations towards achieving. Dougall, 1996; Newman, 2001; Caruana, 2002). In itself, the term “customer satisfaction” may seem to be both ambiguous and abstract with much of its meaning being derived from the individual’s perspective and the product dissertation proposal service on customer satisfaction or service that is under study The leading indicator of loyalty and repurchase intention is customer satisfaction. This is where the question of customer satisfaction and customer loyalty comes in (Szwarc, 2005). And the price of service directly influences service quality (Ismail, et al. Customer satisfaction strategies that translate into operational efficiency and service quality ensure the attainment of customer satisfaction for business sustainability (Kobylanski & Pawlowska, 2012). View All Dissertation Examples. In the past, customers’ demands for banking services was driven basically by safety of their monies as well as interest accruing from such savings. A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty Jiana Daikh Johnson & Wales University College of Management, Graduate Studies RSCH 5500, Business Information & Decision-Making 33486 Martin W. 3 Relationship and Loyalty 6 4 Research Methodology 7 4. Customer satisfaction as a judgment that a product or service feature, or the product or service itself, provides a pleasurable level of consumption related fulfillment (Oliver 1997). For this we are also considering pricing issue. For more information, please contact ScholarWorks@waldenu. Contributions of the thesis: This thesis has that the most influential service shown quality dimension on customer satisfaction are responsiveness, empathy and assurance thesis project examines customer satisfaction provided by Trivsel and customer loyalty received by Trivsel from its customers. Satisfaction from consumer perspective is determined by comparison of consumer experience of service received by them and their expectation (Tam 2005). The globalization of competition, saturation of markets, and development of information technology have enhanced customer awareness and created a situation where long-term success is no longer achieved.